McDonald’s franchises are starting to go high-tech when it comes to communicating with customers, courtesy of in-store kiosks that highlight everything from sustainable endeavours to nutritional information.
According to this article on BrandChannel.com, three privately-owned McDonald’s franchises have installed kiosks developed by QA Graphics—two to highlight LEED certification initiatives, and one to convey nutritional information.
All the kiosks are interactive and visually appealing, fitting in to McDonald’s current restaurant redesigns.
Not all restaurants have the resources to install high-tech communications—so what can you do to tell your customers how you’re staying green?
- First of all, make sure to track your energy usage so you can communicate any significant savings to customers.
- Use printed paper products (tray liners, cup sleeves, menus) to inform your customers about efforts that won’t need to be updated—for example, stats on your LED lighting or high-efficiency dishwasher.
- Use a blackboard for updates that might change on a daily basis—for example, whether you’re putting on the air conditioner, green tips, or how much electricity you’ve saved compared to a previous year.
- Consider putting small signs on tables for customers to read about seasonal issues such as cooling, heating or local food.
How do you communicate with your customers? Share your thoughts in the comments section.
Image credit: Messercn
